HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding.
HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide.
HSMAI’s Americas Region, headquartered in McLean, VA, consists of 38 chapters in three countries. HSMAI’s European Region, headquartered in Oslo, Norway, consists of five national chapters in Europe. HSMAI Asia Pacific, headquartered in Singapore, has chapters in Singapore, Hong Kong/Macau. A chapter has also been chartered in the United Arab Emirates. The HSMAI Foundation was established in 1983 to serve as the research and educational arm of HSMAI.
Nearly 30 years ago, HSMAI introduced certification for hotel sales professionals. Today, we offer training and credentialing in several disciplines, including revenue management, business acumen, and digital marketing.
HSMAI certifications are important because the more you know — and the more you can demonstrate what you know — the better ROI you can provide to your company, the more you can improve its bottom line, and the better you can position your career.
Explore the links on the right (under “In This Section”) to learn more about HSMAI’s certifications, including the qualifications and procedures to apply, or contact Kathy Tindell for details
. Prepare with HSMAI’s Hotel Essentials Series
– Expert-Led Virtual Classroom Series in Digital Marketing, Digital Sales, and Revenue Optimization.