HSMAI Oregon - STR Academy (Portland)

STR Academy
You know how to read your STAR report, but do you know how to USE your STAR report?

Hoteliers participate in the STR Academy to learn how to fully embrace their data, allowing them to identify and capture potential revenue opportunities. Those who are responsible for making revenue strategy decisions for their hotel or organization can benefit from the Academy, whether they are a novice or industry veteran who has worked with STAR reports for years.

Benefit from hands-on exercises that will help you and your team understand the 10,000 data points included in your report and identify your best revenue opportunities.

Your custom STR Academy is designed to align with your organization's revenue optimization priorities.

Presented by Chirs Crenshaw

1:00pm -4:00pm - Program
4:00pm-5:00pm Networking Reception

Your STR Academy training combines classroom-style learning and small group exercises to apply key techniques from each of the following three modules:

Comp Sets – the value of benchmarking, best practices for defining comp sets and analysis of existing comp sets
STR Math – the basics on how we calculate KPIs from raw data and how we handle hotels that don’t report, leap year calendar shifts, etc.
STAR Reports – how to use the Monthly and Weekly STAR Reports to drive future sales strategies

Who should attend:
- Revenue Management teams
- Sales and Marketing leaders
- General Managers
- Directors of Finance
- Directors of Operations

The more participation, and greater level of property engagement, the better - Discount for additional attendees from the same hotel!

January 30, 2019
1:00 pm
6:00 pm
Sheraton Portland Airport
8235 NE Airport Way, Portland, OR 97220