Winning the TripAdvisor War

Win the TripAdvisor War
This workshop will focus on improving your TripAdvisor ranking. Dale Blosser will show how to manage a property's online reputation and how guest reviews can contribute to a property's bottom line. The outline was developed by the American Hotel & Lodging Association’s Educational Institute in partnership with TripAdvisor® and provides clear information on how front-line staff can encourage positive reviews.


• TripAdvisor rules of the game and the recent rule changes

• Common TripAdvisor myths

• A 7-step formula to win the TripAdvisor war and be ranked in the top 5

• The 6 guest ranking categories

• The 3 primary factors that impact your popularity rating

• The 10 tips for increasing your TripAdvisor ranking

You Will Learn:

• The secrets to increasing positive reviews and decreasing negative reviews

• The difference between star ratings and bubble ratings

• How and when to ask guests about satisfaction

• How to prevent negative reviews

• How TripAdvisor has recently enhanced its popularity ranking algorithm

• How to respond to negative reviews

• How to prevent TripAdvisor blackmail


• Write a great guest satisfaction commitment speech

• Share best practices for discovering dissatisfaction before departure

• Study TripAdvisor’s own suggestions for managing review rankings

• Make an action plan to immediately and substantially improve your hotel’s ranking

• Brainstorm responses to both positive and negative guest reviews

3 - 4:30 PM - Meeting
4:30-5:30 PM - Networking

April 18, 2019
3:00 pm
5:30 pm
Doubletree by Hilton Portland
1000 NE Multnomah Street Portland Oregon, 97232
Complementary Self Parking with Validation