Win the TripAdvisor War
This workshop will focus on improving your TripAdvisor ranking. Dale Blosser will show how to manage a property's online reputation and how guest reviews can contribute to a property's bottom line. The outline was developed by the American Hotel & Lodging Association’s Educational Institute in partnership with TripAdvisor® and provides clear information on how front-line staff can encourage positive reviews.
Topics:
• TripAdvisor rules of the game and the recent rule changes
• Common TripAdvisor myths
• A 7-step formula to win the TripAdvisor war and be ranked in the top 5
• The 6 guest ranking categories
• The 3 primary factors that impact your popularity rating
• The 10 tips for increasing your TripAdvisor ranking
You Will Learn:
• The secrets to increasing positive reviews and decreasing negative reviews
• The difference between star ratings and bubble ratings
• How and when to ask guests about satisfaction
• How to prevent negative reviews
• How TripAdvisor has recently enhanced its popularity ranking algorithm
• How to respond to negative reviews
• How to prevent TripAdvisor blackmail
Activities:
• Write a great guest satisfaction commitment speech
• Share best practices for discovering dissatisfaction before departure
• Study TripAdvisor’s own suggestions for managing review rankings
• Make an action plan to immediately and substantially improve your hotel’s ranking
• Brainstorm responses to both positive and negative guest reviews
3 - 4:30 PM - Meeting
4:30-5:30 PM - Networking
